Saturday, December 09, 2006

Wagamama

After the sound and fury of the UN simulation session, we headed to a nearby Wagamama outlet for dinner. Yes, finally, this was my chance to check out the one restaurant chain at which half of all Londoners appear to have frequented previously.

What is it with Wagamama? Why has it received so much attention over the past few years? Is it really popular? Or it is more hype than substance? Started in the early 1990s, it’s basically a no nonsense place offering British-influenced pan-Asian and Japanese fare. No reservations are taken. Diner are seated at large tables, and can often find themselves rubbing bums with total strangers. Food is served quickly.

I guess it could be seen by some as pretty trendy, chic, modern – and here’s the dreaded word – exotic. The food was certainly rather alright. Here's the menu. I had a nice giant bowl of chilli chicken ramen, plus a few glasses of the house wine. And so the tummy was quite pleased.

Yet I don’t think I’d want to return for a second helping. First, it ain’t that spankingly great. Second, there’s still so much more food in London to taste. Third, it’s a rather noisy place, and doesn’t provide a conducive environment at all for conversation.

So, the question is - what comes after Wagamama? Benihana?

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